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Four distinct technology factors obtained with the analysis, were proved to positively influence the company performance dimensions and were classified as Control Market Planning, Product Development Intensity, R&D Commitment and Technology Focus factors. Seminal research studies were used to identify a set of technology strategy, technology management and innovation strategy dimensions. A non-probability, judgment sample of companies listed on the Johannesburg Stock Exchange (JSE) were taken. Increasingly, corporate strategists are making a more precise distinction between “technology” and “technology management.” The main purpose of this study was to develop an empirically derived classification system (taxonomy) for sustaining industry leadership, through the relationships that exist between technology and innovation strategy, technology management and company performance. Government also must play a role to reduce the obstacles through effective facilitation of support through the local government and municipalities.Ĭutting edge technology management goes beyond basic research and development (R&D). It therefore suggested that an integrated marketing strategy, effective networking, and application of integrated marketing communication mixes are important for effective operations of SMMEs in Mafikeng. The findings highlighted that government support were not accessible for many of the SMMEs (56%), and 53% of the SMMEs have inadequate knowledge of government’s initiatives. A quantitative research methodology was used and 354 questionnaires analysed for the study. The objective of the study was to examine the barriers that impact the effective implementation of marketing strategic variables for SMME’s business activity. SMMEs continue facing various challenges (e.g.

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Because of this concern various government support and initiatives have been put in place to support SMMEs (e.g. The case of SMME’s has been a concern for the South African Government.

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It is, therefore, important that manpower planning in logistics is based on a full understanding of the need to develop cross-functional, multi-skill based capabilities. Since logistics decisions involve a great deal of interaction within the organisation the personnel dealing with logistics need to be equipped with not only technical and functional skills but also behavioural skills. Logistics in general and road transportation based parcel service involves a complex exercise, involving operational, supervisory and strategic levels and spanning across various activities within the organisation, including customer service, demand forecasting and planning, inventory management, logistics communications, material handling, order processing, packaging, part and service support, plant and warehouse site selection, procurement, return goods handling, reverse logistics, traffic and transportation management, warehousing and storage, commercial and legal aspects, and tax administration. Three major contributors for the growth of the logistic industry are: emergence of organized retail, increase in foreign trade and India becoming soon the manufacturing hub.

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With increasing competition and cost, focus on outsourcing, entry of foreign players is having positive impact on the industry.

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However, major sectors that are investing huge amounts in logistics industry are aviation, metal & mining and consumer durables. Several factors are helping the growth of logistics industry in India over the decade that includes changing tax system, rapid growth in industries such as automobile, pharmaceuticals, FMCG and retail. The sector is growing at the rate of 10% per annum. The road transport in India as emerged as a dominant part of the transport system in India, it has come to occupy a pivotal position in the overall transport system in India.








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