Sometimes described as “effective frequency”, there is often a minimum number of views before a user will recognize or recall certain content (often in the context of advertisement views). You can use shared storage to record user demographic data in a context where you have it, such as your 1P site, and use aggregated reporting to report on it across many other sites, such as embedded content. You can use shared storage to report on the first time a user saw your ad, embedded video, publication, and prevent duplicative counting of that same user on a different site, giving you an aggregated noisy report of your approximate unique reach.Ĭontent producers often want to understand the demographics of their audience. Many content producers and advertisers often want to know how many unique people saw their content. It’s possible to test many different strategies here, whether it’s using URL Selection output gate to encode a user trustworthiness rating or using the Private Aggregation output gate to build datasets for anomaly detection. You can store whether the user has registered on your site into shared storage, then render a different element based on that stored status.Īnti-abuse, anti-fraud, and web security organizations often use proprietary techniques to detect malicious users, whether automated bots or real humans trying to cause harm. You can store the creative rotation mode, and other metadata, to rotate the creatives across different sites. You can assign a user to an experiment group, then store that group in shared storage to be accessed cross-site. To balance and control for the number of views, organizations can record a user’s view counts in shared storage and display different content once the user has reached a predefined and customizable limit. The opposite side of the pendulum to effective frequency is oversaturation, showing users the same content too often leading to poor user experience. The Shared Storage API intends to support many use cases, replacing several existing uses for third-party cookies. Is your company looking for cross-site storage solutions that haven’t yet been addressed? Share your use case. Web security companies can build custom logic to flag suspicious or dangerous behavior.Payments providers could determine if a user is an existing customer and tailor the checkout experience.Adtechs could measure campaign reach, set frequency caps, and rotate creatives, all of which currently rely on third-party cookies.There are many different kinds of companies which may benefit from using the Shared Storage API. This data must be read in a secure environment to prevent leakage. The Shared Storage API allows sites to store and access unpartitioned cross-site data. For example, a content producer may want to measure reach across different sites, without relying on cross-site identifiers. However, there are a number of legitimate use cases that rely on unpartitioned storage which would be impossible without help from new web APIs. To prevent cross-site user tracking, browsers are partitioning all forms of storage (cookies, localStorage, caches, etc). The Privacy Sandbox timeline provides implementation timings for the Shared Storage API and other Privacy Sandbox proposals.
Chrome canary chromecast trial#
Chrome canary chromecast tv#
When I cast to it from Chrome on my desktop my app starts up on the Chromecast but the Chromecast dialog just says Connecting.Īnd although my app does start up on my TV correctly, it seems like the sender eventually times out and kills it. I have a custom Chromecast receiver that isn't working and I'm trying to figure out why.
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